Aernout Bouwman-Sie

Aernout Bouwman-Sie (1973), founder of Persblik, has been active as an independent communications adviser since 2009.

As managing director of the Amsterdam based company Jababeka Finance he was from 2013 until 2019 in charge of the representative office in The Netherlands and Europe of Jababeka, an Indonesian real estate developer listed at the stock market in Jakarta. Bouwman-Sie is a member of the Royal Netherlands Institute of Southeast Asian and Caribbean Studies.

Before Bouwman-Sie started working as communications expert, he worked eight years as an editor for several leading Dutch daily newspapers such as NRC Handelsblad and Het Financieele Dagblad.

Bouwman-Sie studied politics at the University of Amsterdam (UvA) and specialised in Asian history. During his study, he spent six months at the School of Oriental and African Studies (SOAS) in London.

The name ‘Persblik’

In Dutch ‘Persblik’ means ‘the eye of the press’, since its founder Aernout Bouwman-Sie was a journalist before.

Terms and Conditions

Persblik is a member of the Dutch association of independent professionals ZZP Nederland. The Terms and Conditions of ZZP Nederland apply to all our services and can be downloaded here. Persblik is also part of the Dutch association of professionals in communication Logeion.

In case you have any inquiries about our services and/or Terms and Conditions, please contact us.

Our clients about us

Jan Looman, CEO LHR/Logistics Valley

‘Aernout made an important contribution to the involvement of our Indonesian partner Cikarang Dry Port. Among many other things, he managed to mobilise at crucial moments the right people in both The Netherlands and Indonesia and was very supportive in the lobby-process for the Letter of Intent, signed in Jakarta on 23 November 2016 during the trade mission of PM Mark Rutte of The Netherlands to Indonesia. Most importantly, the cooperation was relaxed, enjoyable and with an outstanding result.’

Edwin Bestebreurtje, program manager E-Mobility Partners

‘Persblik is responsible for the communication of E-Mobility Partners for three years. We are very satisfied with Persblik’s support, which enabled us to develop a strong and effective communication strategy in both The Netherlands and Germany. For example, Persblik helped us to host a delegation of German journalists on 2 March 2016. And Persblik manages our social media accounts. The cooperation with Persblik is always enjoyable, relaxed and focused on achieving the jointly set targets.’

Maarten Georgius, senior adviser, Aedes

‘Aernout has excellent writing skills and is very knowledgeable about the construction industry in The Netherlands. He is an ideal partner for writing strategies, articles and visions about the future of tendering contracts in the building industry.’

Pien Niehe, marking & communications officer, Arup Amsterdam

‘Aernout is a talented writer who’s also an excellent ‘sparing partner’ for developing and applying PR-strategies. Working together with him, is always enjoyable and inspiring.’