Persblik is a sounding board for directors, program manager and communication experts.
We are inspired by the method of the American communication expert Simon Sinek. He thought out a model existing out of three circles in which the ‘Why’, the ‘How’ and the ‘What’ of an organisation are at the centre of any communication strategy.
To communicate in a digitalised society, companies and organisation will have to find and define their ‘Why’. Being able to communicate their ‘Why’, companies can explain how they contribute to the society and what makes them relevant in this society. At the same time they can invite with such a message people to start the dialogue everyone is looking for in the network society.